The Product is always king! We have had incredible success working with some of the best product photographers in the business hands down. They are masters at what they do. We direct the vision and manage the whole process through correction and separation. We have been doing this a long time so we give direction but step out of the way for them to do their magic.
Our lifestyle campaigns tend to be very eclectic (but ok so is our client base). Only professional models and maybe a few celebrities as well. We are constantly looking to evolve. We have been known to push limits a bit and our photographers love it. We find talent to fit any campaign. Experience working with professional athletes and musicians as well. Hey, it's our job. Our favorite part of any shoot is the outcome because let's face it - there is nothing glamorous to see behind the scenes. The reward is always the evolution of any campaign.