This a program that we worked on with USA Football and other corporate partners of The New York Giants and Timex. The goal was to reach tri-state high school football programs within marketable areas allowed around Met Life Stadium. Each head coach was to nominate a player from their team to be recognized for their hard work and commitment to both their school and community around them. Together with USA Football, we developed a toolkit to announce and support the program details and guidelines for submission. Finalists were then selected by a committee each week and showcased both in-stadium and through social channels. Winners were then awarded money for their respective programs to be used for betterment. Click picture to see details! Unbelievable success and awareness.