This a program that we worked on with USA Football and other corporate partners of The New York Giants and Timex. The goal was to reach tri-state high school football programs within marketable areas allowed around Met Life Stadium. Each head coach was to nominate a player from their team to be recognized for their hard work and commitment to both their school and community around them. Together with USA Football, we developed a toolkit to announce and support the program details and guidelines for submission. Finalists were then selected by a committee each week and showcased both in-stadium and through social channels. Winners were then awarded money for their respective programs to be used for betterment. Click picture to see details! Unbelievable success and awareness.

PROGRAM DETAILS

PLAYER AMBASSADOR

HEART OF A GIANT

Timex Heart of a GiantUSA Football Recap copy 4
Timex Heart of a GiantUSA Football Recap copy 4
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