This presentation highlights a program where we partnered with Live Nation to introduce the Marc Ecko Watch brand to a new consumer space. The brand held its roots in hip-hop but needed to evolve. Millennials have quickly adapted EDM as a new younger alternative. Marc Ecko is a brand that stands for its culture and evolution. We developed a program of in-store retail activation (Dillards Dept. Store) where we executed trunk shows and grass-roots DJ competitions and consumer contests to win tickets to 5 different stops on the IDENTITY EDM TOUR. Showcase tents were executed in and around the concert grounds and people were encouraged to interact with a sketch board to design their own watches as well as an opportunity to see and try new product with pictures of them at the festival uploaded to their social pages. Click Pic to see more!